Fashion-forward or more conservative? High-end or budget? Local to you or far-flung? Young or old?
eg. Seeking information? Ready to purchase?
Contact you? Book an appointment? Make a purchase? Subscribe to your newsletter?
Are you already interacting with them in a marketing capacity?
Do you ever write about your industry?
Newcomer or established? Local, regional, or national? Artisanal or mass market?
Eg. websites you like, graphic design you envy.
This would include: all copy (bios, headlines, products, about pages, etc.), images, and a logo or other branding.